Rugby players have the best bodies. Seriously. They're built like fucking houses - but not in a scary sort of way?
Adidas (NZ) realized that and created probably the most genius marketing campaign ever.
Because, really, isn't the jersey swap everyone's favorite part of any game?
A friend does bring up a good point, though:
"i guess it's supposed to attract the ladies/gays??? to buy jerseys...?"
Alright, maybe 'genius' wasn't exactly the word I was looking for earlier.