Rugby players have the best bodies. Seriously. They're built like fucking houses - but not in a scary sort of way?
Adidas (NZ) realized that and created probably the most genius marketing campaign ever.
Because, really, isn't the jersey swap everyone's favorite part of any game?
Jersey Swap
A friend does bring up a good point, though:
"i guess it's supposed to attract the ladies/gays??? to buy jerseys...?"
Alright, maybe 'genius' wasn't exactly the word I was looking for earlier.
Thanks, Xavie!
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